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Hướng dẫn Redesign Sản Phẩm Khi Spy Trên Các Nền Tảng Etsy, FBM, Hoặc Merch

Posted on by Whiskyle
24
Jan

1. Các bước cơ bản khi spy sản phẩm:

  • Tạo link Google Sheet để report lại các shop bán tốt, có nhiều đơn hàng hoặc sản phẩm mới (new listing).
  • Theo dõi thường xuyên các new listing để cập nhật xu hướng sản phẩm đang hot.
  • Tùy chỉnh lại mockup dựa trên các yếu tố sau:
    • Redesign lại artwork để tránh trùng lặp với sản phẩm gốc.
    • Tùy chỉnh background mockup: Sử dụng Canva hoặc Photoshop (Canva phù hợp với a/e không chuyên về Photoshop). Thêm các yếu tố liên quan đến ý tưởng sản phẩm lên mockup, nhưng không chồng lấn lên artwork.
  • Ví dụ: Nếu bán một chiếc áo về anime, ngoài thiết kế chính chứa ý tưởng đó, hãy thêm background có nhân vật liên quan để làm nổi bật hơn.

2. Lợi ích khi tối ưu mockup và thiết kế:

  • Mockup tối ưu về ý tưởng giúp tăng tỷ lệ chuyển đổi và khả năng tiếp cận (reach) trên cả eBay và các công cụ tìm kiếm.

3. Tránh copy y nguyên hai yếu tố sau:

a. Nguyên thiết kế (design)
b. Nguyên mockup

4. Các vấn đề có thể gặp phải nếu không tối ưu:

  1. Index và deindex liên tục: Khi sao chép nguyên mẫu, dữ liệu của bạn dễ bị nền tảng hoặc Google nhận diện là trùng lặp, dẫn đến tình trạng index rồi lại bị deindex.
  2. Khả năng tiếp cận kém: Ngoài việc bị hạn chế reach trên nền tảng, Google thường xuyên cập nhật thuật toán để ưu tiên dữ liệu mới.
    • Với mỗi dữ liệu được index, Google gắn một ID. Nếu bạn sao chép nguyên bản, hệ thống có thể coi đó là spam data, dẫn đến việc deindex. Điều này giải thích vì sao sản phẩm có sale hoặc thứ hạng (ranking) ban đầu nhưng dần bị tụt traffic.
  3. Tăng tính chuyển đổi của khách hàng: Một thiết kế và mockup độc đáo, phù hợp sẽ giúp cải thiện trải nghiệm người dùng, từ đó tăng khả năng mua hàng.

5. Nghiên cứu từ khóa và insight khách hàng

Sử dụng Google Trends:

  • Chọn đúng thị trường (local): Ví dụ, với từ khóa “Valentine’s Day”, Local là ” Hoa Kỳ “
  • Đây là cách đơn giản và chính xác nhất khi spy insight của tệp user. Cách này mình làm SEO và áp dụng trong 4 năm qua và cách làm duy nhất hiện giờ vẫn áp dụng. Ngoài ra các tool spy cũng là giải pháp tốt, tuy nhiên hướng lâu dài thì a/e bán các dòng sản phẩm nào thì nên hiểu về tệp khách hàng ứng với dòng sản phẩm đó

Tận dụng Google Images và Google Shopping:

  • Ở đây mình get 1 keyword (Transactional – chuyển đổi)
  • Xem qua google image suggest các nền tảng: web, social, market place…. a/e có thể tìm ra idea cho mình chưa?
  • Đây là mình đang filter trong month (tháng) a/e muốn data mới hơn thì lọc (filter) trong tuần or 24h. Filter càng gần thời gian hiện tại với các sản phẩm trending > cực kỳ hiệu quả
  • Ví Dụ : với google shopping (nơi hiển thị data của a/e chạy gg ads or GMC)

6. Hiểu rõ tệp khách hàng và sản phẩm bán chạy

Ngoài việc sử dụng các công cụ spy, hiểu sâu về tệp khách hàng là cách duy trì lâu dài và bền vững nhất.

  • Nắm rõ sở thích, hành vi mua hàng, và sản phẩm nào đang được quan tâm giúp bạn tối ưu chiến lược bán hàng hiệu quả hơn.

Nguyễn Đăng Hoà

Whiskyle

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